Let’s put it this way, if one image is worth a thousand words, then a video is worth a million. And that’s not an exaggeration. Video combines visual and in-depth content with entertainment, and thanks to the easier access to high-speed internet and mobile phones, it has become the most successful marketing tool around the world. Live video takes this advantage even further!
The cherry on top – Live Video
More than entertaining, live videos create the feeling of “living in the moment”, experiencing something new and being present (face to face). It’s a great way to enjoy the benefits of video content and establish a relationship with your audience. Live streaming gives you the opportunity to interact with people and get them engaged with your brand/product.
Why video – Statistics
Still not convinced to use videos in your marketing strategy? Everyday 100 million hours of video are watched on Facebook alone. That is a lot of videos and a lot of viewers. If you don’t have any videos yet, it’s time to rethink your social media strategy as almost 50% of internet users look for videos related to a product or service before visiting a store. In fact, 51.9% of marketing professionals refer to video as the type of content with the best ROI (Return on Investment). (Source: Hubspot )
Examples of simple but great live videos
Video production may sound complicated and expensive, but it doesn’t have to be. All you need are a few tools and some ideas. You can simply give your followers a behind-the-scenes peek, like Dunkin Donuts did on this live stream they did a while back, which got them over 44k views, over 500 shares and many comments. Or, if you want to break the internet, go ahead create something like a video of a watermelon being blown up by rubber bands, like Buzzfeed did. They got over 800k people to tune in and watch this for over 40 minutes.
Connect with your audience
With live videos, the audience can get to know you and your brand better. They’ll start seeing you as a human being, not just a corporation, which will lead to stronger connections, and therefore better results. This interaction on a deeper level allows you to address their concerns and show them that your knowledge and your brand are valuable.
Live Video platforms
There are many live video streaming platforms, such as Facebook, Youtube, Twitch amongst many others. Truth is, it doesn’t matter which one is better or worse. You have to be where your audience is. Most likely they are in more than one social media and have different preferences when it comes to watching live streams. So, when you create a live video, make sure you broadcast to multiple channels to get the most results out of your online event.
Hopefully, you were able to gain a little insight on the importance of live video for you and your brand. If you don’t have any videos yet, you can start right now! Check out how ManyCam can enhance your video chats and help you create amazing live streams here.
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